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A short Facebook E-commerce Article (April 2017)

Published April 2017

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

Are the days of the Malls like the one in this picture over?

I am certain the owners would disagree, but I would reply with one point. Facebook Ecommerce solution has access to one 8th of the World’s entire pollution.

No shopping mall can ever compete with that. Menlyn Mall in Pretoria is set to be the biggest mall in Africa. 169k sq meters, 500 stores, 2 billion spent to expand, and still it can’t hold a flame to Facebook Ecommerce solution.

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

From the onset, let me make it clear. Facebook has access to people. People buy things. Search engines have access to websites and apps. You use websites and apps to access services or people. Then move onto shopping. This means Facebook Ecommerce has more direct line of access to people and it has the ability to link its stores with prospective buyers on its own platforms. It is very much like owning an entire mall, and every shop in it, the parking areas, all the roads to the Shopping Mall, and if that was not enough, you also own all the road signs on the roads around the Mall.

Facebook as of April 2017 has a reported 2 billion users. This number is growing fast. There are 7.5 billion people on earth. Also growing fast. That means the virtual Facebook Shopping Mall knows the likes, locations, interests, trends, and more of one 8th of all of mankind. That is mind-blowing stuff.

What blows my mind further, is that our very own South Africa Ecommerce event: http://www.ecommerce-africa.com/ has little to no featured information on Facebook Ecommerce solutions. I have had several debates with people for this events office. I did congratulate them on the event. I do feel support for the industry by institutions is sorely lacking. I also don’t know why the event takes place in Cape Town and not Johannesburg.

Facebook Ecommerce solution has a very strong advantage over other platforms. You absolutely need to try this platform if you are wanting to try and do well on Ecommerce.

I cover two topics in this article:

  • How does Facebook Ecommerce work, and how does a person set it up?
  • What are the frequently asked questions about Facebook Ecommerce and the answers.

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

How does Facebook Ecommerce work, and how does a person set it up?

I am so happy to report, that this solution is extremely simple. There are also ample tutorials available on YouTube. A good summary:

Set up of Shop. New Shop.

On your business profile page, go to:

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

Accept terms,

Add company information,

Link your payment account with Stripe (their linked payment gateway, you will need to create account)

Every product goes through a review before it is displayed. You are done! Seriously. It is that simple. Go try it now.

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

 

What are the frequently asked questions about Facebook Ecommerce and the answers.

Q. Can you link your wordpress e commerce to facebook?

A. Assuming you are a website designer, the answer is: Yes, it’s a simply a plug in, and it even imports data for you.

If you are not a website designer, and a website owner, then you simply relax, and get the designer to take the simple steps.

Start process at www.storeya.com – proceed with Read More, then Get APP now.

Don’t panic when you see error:

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

Proceed to install plug in. Zip file. Save locally.

Go to website, dashboard, plug ins, choose file, install now, then activate,

Go back to storeya.com and continue. Finish by connecting to your Facebook page through the APP. Once customized, publish. Don’t forget to click on the free option. That allows 20 products.

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

 

Q. What is Shopify on Facebook?

A. Assuming you have a Shopify solution.

Go to your facebook business page, search bar “shopify” then go to APPs, then menu “sell on facebook free trial”, sign up, then move onto option of “facebookbook store” and that’s it!

Select a plan. You have to pay once the trial ends … Shopify is a business.

Then you get to add product, description, complete other details, and add product.

It is that simple.

 

Q. What are Facebook shop fees?

A. FREE

If you using the Shopify solutions:

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

 

Q. What payment gateways options are there for Facebook Ecommerce?

A. Stripe or PayPal account (T&C)

Help on Stripe: https://support.stripe.com/

Help on PayPal: https://www.paypal.com/us/selfhelp/home

If you have any other questions, contact me on www.jeanpierremurraykline.co.za

Published April 2017

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