PPC stands for Pay Per Click, and the most popular tool is Adwords from google.

This tool is used if you want an immediate result for positions on google, and it can cost as little as 2000.00 ZAR a month, or as much a million.

The more competitive the market you trade in, the more you have to offer google which is set up in a bid system, so the more people bidding, the more it will cost. You basically have to bid more than other companies per search phrase to achieve a better position.

Adwords can be totally unfeasible if done incorrectly, but on the other hand, it can really give you a huge advantage if managed well.

Jean-Pierre Murray-Kline - Adwords Marketing Expert

I have over the years tried and tested all sorts of tips and tricks. I have created an extremely complex set up to ensure Adspend is focused.

I always say, if you want immediate results and have lots of money, then PPC is the answer. Want to wait for results, and spend less money per month, use SEO.

There is a very fine line and balance required between PPC and SEO. PPC should be used to get your foot in the door with new clients, and SEO and social to keep it there.

PPC either works for you, or it doesn’t. There is a clever method in this tool and those who have made millions off it are often first time users – so there is huge appeal.