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SEO (Search Engine Optimization)

Search Engine Optimization, otherwise referred to as SEO, is the practice and implementation of certain principles, tasks and tools done on a website to influence search engines to better understand the purpose of a website and web pages. Thus, the search engine may offer better search results to users by ranking webpages, most relevant to the specific search, among the first search results.

SEO can broadly be divided into two sections. Steps and tasks that can only be done once and steps and tasks that can be repeated.

Before any work can be done, research into the competitiveness of the related industry has to be done in order to ascertain competing websites and develop a strategy to outrank their webpages for better positions. Therefore, the correct process of SEO is three phase:

  • Research market and design strategy. Creating a priority list of tools and tasks are best for website rankings.
  • Implement priority list of tools and tasks.
  • Maintain site with tasks that need to be repeated.

Jean-Pierre Murray-Kline - SEO Specialist

I have developed an independent certificate as a guideline, which includes the most up to date and generally accepted tricks and tools of the trade, so as to increase website rankings. The tools used per website are normally decided based on the results of the research done, and the frequency of the repeated tasks is normally determined on the competitiveness of the industry.

Search engines rank each and every page. There were 4.62 billion pages in March 2016.

As each new web page is added to the Internet, its purpose is assessed and ranked by search engines. If a web page or website is launched, own website SEO strategy and frequency of work to be done needs to make provision for the new competitor.

SEO is, therefore, not a once off product or step in building a website. It is recommended that competitive research is done at least once a year and strategy amended.