Web Marketing

Web Marketing

Jean-Pierre Murray-Kline - Web Marketing

I am one of very few Internet marketing specialists who can prove a track record of results. I use methods that have not only worked for my own company, but for all my clients as well.

I have operated in just about every imaginable industry, either directly or indirectly, through my suppliers and clients.

I always start a project with research, which includes competitor analysis. I then design a plan and work on it with my client to customise it for a roll-out period and budget that will work for them.

I cover the following:

  • Search Engine Optimization (SEO).
  • AdWords and other pay per click campaigns.
  • Facebook.
  • Instagram.
  • Twitter.
  • AdSense.
  • Affiliate Marketing.
  • And more.

If you would like to read my Article on this subject, and others, please see the Articles page.

If you are interested, please make contact with me via the contact page for an estimate price on services and my availability.

What is Web Marketing?

Web marketing refers to a broad spectrum of online advertising.

The first thing to understand about web marketing is that it is a practice which relates to the Internet completely. Studies show that the Internet is where people go to find information, services and products, first. This means that if someone is in need of your services they will most probably first search the Internet for results.

Additionally, studies also show that people spend most of their free time on social media and browsing the Internet. Web marketing serves the sole purpose of making your business visible on the Internet when your services are searched. To assist online marketing, specific marketing strategies are put together to ensure that your business is visible on social media.

There are several ways in which web marketing can be achieved and in more than one place. A typical web marketing plan would consist, first and for most, of a website and then social media platforms linked to your website. When these elements have been established one can move on to other elements, such as marketing content. This can be images, video content as well as contextual content. Once compelling content has been developed with a specific focus around your business, service or product, the next phase can begin, which is exposure.

To gain exposure, your content must be visible. This can be done via paid add space on Google or Facebook as well as with the assistance of SEO. Reward incentives can assist redistribution. In other words, a competition or free sample gift may encourage shares and followers and in turn business leads. It takes a professional to get it just right as industry leaders typically know, through experience and research, how people respond to certain things. There is a psychology to marketing.

Here is a very basic example of web marketing:

Let’s say, for example, you have a construction business with a specific focus on home renovations, a web marketing plan would start with a website. This gives users a place in which to see what you’re about and what your services are. Then a Facebook page can be linked to your business. Following that, you can pay Google for ad space as well as Facebook to distribute your page as an advert, giving people the option to like and follow your page. This aids exposure. In addition to this you could pay for SEO. This means you optimize your content so that when certain key phrases are searched, your website will appear among the search results on one of the first three pages of Google’s search results.

In addition to the above, a specific web marketing strategy can be formulated to give your business more online exposure. This means you can use social media to distribute specifically produced video, image or contextual content. You can pilot such initiatives for months at a time with a sole objective of staying present and current.

There are a lot of ways in which to achieve web marketing. A professional can assist with guidance as to what the most profitable path might be for your business.

Consult our agency for web marketing services. We know how market your company online.


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