Published March 2017
Text from SEO video (“Why is my website not on google?”).
Hi, I’m Jean-Pierre Murray-Kline, behind me is a web design office I know several times a week clients will ask “why is my website not on google”
The answer is simple. You need to work to for that.
Just because you have a website, it does mean is going to feature on google, or above your competitor.
The saying “build it and they will come” is a load of nonsense. A website is not part of a search engine and to get onto google the work you need to do is called SEO.
If your competitor is doing SEO, you have to do it better – it is that simple!
The biggest mistake website owners make is believing that SEO is a once off task. This is totally incorrect.
S.E.O. is like swimming upstream. You have to swim harder than the current to make progress, and if you stop swimming, you move backwards.
The second biggest mistake website owners make is not bothering to research their competitors.
This time last year there were 4.7 billion website pages. It would take nearly 4 million hours to see each page, that’s 500 days – spending only 3 seconds on each page.
Think about this. Each page has been ranked by search engines for a positions for a variety of search phrases.
So if you think 4.7 billion pages is a lot, you need to consider search results change per search phrase. How many different search phrases are typed into google each day? Maybe 500 million x 4.7 billion pages, will give you an idea of how many search result variation’s there might be.
Now if that was not mind boggling enough.
Consider each day, hundreds of thousands of pages are updated, removed or added. Therefore positions constantly change as pages are rechecked and ranked again.
That is why SEO is not a once off task.
The internet is alive and changing all the time.
You could not get a more aggressive digital arena as you do with SEO.
Its like putting a uber drivers in a room of taxi drivers. Its nasty.
This year, mobile optimization and topics are really important. Quality content is still key.
Several years back I developed an independent S.E.O certificate with widely accepted tricks of the trade.
Stop buying SEO from a web designer who cannot tell you who your competitor is, or if they don’t have track record of top positions on google themselves.
Good SEO will include research, building a foundation, and then frequently repeated tasks.
How much SEO do you need to do?
More than your competitor.
How many months?
For as long as you have a website.
Published March 2017