You will not become famous on the internet(November 2017)

Published November 2017

I am very sorry. You are wrong.

Recently I had ANOTHER heated debate on this subject. It appears to happen about once a year. This time, the person got so upset, they left in an Uber. I told this person they had no idea what they were talking about. They took offense. I wish there was another way to tell someone they are wrong. Sometimes, an apple is just that … an apple. If I see an apple, I will say this is an apple…

… if the apple offends you, that is unfortunate. I cannot call the apple a banana or anything else to simply please you.

I have experience in the entertainment industry. I have experience in web marketing. I have direct experience with some great names who have made a good go at this subject. I also have experience with promotions and endorsements of celebrities for entertainers in general. At one point, I OWNED the domain casparlee.co.za

Becoming famous, and creating a career on social media are two very different things. There are many famous poor people living in their parents’ home. But on the internet, they have a big name.

A career on social media is different to online fame. It is also in just about every instance a career that evolves in order to survive, OR has a shelf life or is supplementary income. This is just fact on data.

The percentage of people who manage to generate enough revenue from whatever social media platform you wish to use as an example verse the percentage that have failed is astronomical. We are talking less than 0.01%

Yes, you can sing. Yes you can make jokes and funny videos. Excellent. Well done! Yes, you are beautiful…. Lucky you…. But honestly, and just in terms of business … ‘’so what’’. There are tens of thousands of people competing with you.

Success in this field comes from the following:

  1. Hard work – 25 hour days. Ruthlessness.
  2. Picking a niche marketing to start off with.
  3. Content is king. If you think you can generate followers that will stay with you for some time using PPC, or Facebook Adverts, or whatever traffic diverting tool you like, you are wrong.
    People on the internet will love you today, and ignore you tomorrow…. Therefore, make something they love today, and then make something new they will like tomorrow. Then, there is a chance, the followers will share it.. and others will follow based on referral…
  4. Luck!
    You have no control of trend. Therefore, you need to have luck – the right stuff at the right time … and that I am afraid is not within your control. There are more people who have done everything right and fallen flat on their face than ended up in the extremely small club Caspar Lee is a member of.

Jean-Pierre Murray-Kline - Internet & Social Media Specialist


If you think you are going to make enough money off AdSense, or whatever affiliate campaign you want to use, you are going to be very disappointed!

Even Google will tell you that irrespective of any niche, the average CPM earning is $1 to $1.5 per 1,000 impressions. You can make $40 to $60 per day from 40,000 page views. YAY – money – whoop whoop … but open your eyes! How do you get 40 000 pages views! You work, and you pay….

Compare your income now with what the average cost to generate views, this also taken from Google: lets say on youtube: $4.18 per 1,000 views.

Therefore $167,2 to generate 40 000 views… and you earning $40???

This is called running at a loss. Sure, you might be famous… but broke.

Most people off the internet hardly break even. Those who have nice cars and homes make income off promotions and endorsements. These sorts of contracts have a shelf life. They are very rare.

So, if you do engage with me, and want to make money off social media… or be a star expect that I am going to tell you that you are going to probably fail, and your expectations are very wrong. That is a professional opinion. If you take it any other way, and you don’t enjoy other peoples opinions, professional or otherwise, perhaps you best avoid social media totally.

Published November 2017


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