A short Facebook E-commerce Article (April 2017)

Published April 2017

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

Are the days of malls like the one in this picture over?

I am certain the owners would disagree, but I would reply with one point. Facebook e-commerce solutions have access to one 8th of the world’s entire population.

No shopping mall can ever compete with that. Menlyn Mall in Pretoria is set to be the biggest mall in Africa. 169 000 sq. meters, 500 stores, 2 billion spent on expansion and it still can’t hold a flame to Facebook’s e-commerce solution.

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

From the onset, let me make it clear. Facebook has access to people. People buy things. Search engines have access to websites and apps. You use websites and apps to access services or people. Then move onto shopping. This means Facebook e-commerce has a more direct line of access to people and it has the ability to link its stores with prospective buyers on its own platforms. It is very much like owning an entire mall, every shop in it, the parking areas, all the roads to the shopping mall, and if that were not enough, you also own all the road signs on the roads around the mall.

Facebook, as of April 2017, has a reported 2 billion users. This number is growing fast. There are 7.5 billion people on earth—also growing fast—Meaning, the virtual Facebook shopping mall knows the likes, locations, interests, trends and one 8th of all mankind. That is mind-blowing stuff.

What blows my mind further is that our very own South African e-commerce event (https://www.ecommerce-africa.com/) has little to no featured information on Facebook e-commerce solutions. I have had several debates with people from this event’s office. I did congratulate them on the event, but I do feel that support for the industry by institutions is sorely lacking. I also don’t know why the event takes place in Cape Town and not Johannesburg.

Facebook’s e-commerce solution has a very strong advantage over other platforms. You absolutely need to try this platform if you want to do well in e-commerce.

I cover two topics in this article:

  • How does Facebook e-commerce work and how does a person set it up?
  • What the frequently asked questions about Facebook e-commerce are and the answers.

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

How Does Facebook e-Commerce Work and How Does One Set It Up?

I am so happy to report that this solution is extremely simple. There are also ample tutorials available on YouTube.

A good summary:

Set up of Shop… New Shop:

On your business profile page, go to the following:

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

Accept terms.

Add company information.

Link your payment account with Stripe (their linked payment gateway. You will need to create an account).

Every product goes through a review before it is displayed. You are done! Seriously. It is that simple. Go try it now.

Jean-Pierre Murray-Kline - Internet & Social Media Specialist


What The Frequently Asked Questions about Facebook e-Commerce are and the Answers:

Q. Can you link your WordPress e-commerce to Facebook?

A. Assuming you are a website designer, the answer is yes, it’s a simple plug-in and it even imports data for you.

If you are not a website designer, but a website owner, then simply relax and get the designer to take the simple steps.

Start the process at www.storeya.com – proceed with Read More, then Get App Now.

Don’t panic when you see error:

Jean-Pierre Murray-Kline - Internet & Social Media Specialist

Proceed to install plug-in. Zip file. Save locally.

Go to website, dashboard, plug-ins, choose file, install now, then activate.

Go back to storeya.com and continue. Finish by connecting to your Facebook page through the app. Once customized, publish. Don’t forget to click on the free option. That allows twenty products.

Jean-Pierre Murray-Kline - Internet & Social Media Specialist


Q. What is Shopify on Facebook?

A. Assuming you have a Shopify solution, go to your Facebook business page, search bar “Shopify” then go to apps, menu “sell on Facebook free trial”, sign up, then move onto option “Facebook store” and that’s it!

Select a plan. You have to pay once the trial ends … Shopify is a business.

Then you get to add products, description, complete other details.

It is that simple.


Q. What are Facebook shop fees?


If you are using the Shopify solutions:

Jean-Pierre Murray-Kline - Internet & Social Media Specialist


Q. What payment gateway options are there for Facebook e-commerce?

A. Stripe or PayPal account (T&C).

Help on Stripe: https://support.stripe.com/

Help on PayPal: https://www.paypal.com/us/selfhelp/home

If you have any other questions, contact me on www.jeanpierremurraykline.co.za

Published April 2017

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